Search Engine Optimization (SEO) Mumbai, India

What is SEO?

The process of gaining or increasing the visibility of a website to the search engines in its search engine result pages (SERPs) is called Search Engine Optimization (SEO).

The process is to tell the search engines about the website and its content. Earlier there were multiple methods of SEO called black hat SEO and white hat SEO.

The Black hat SEO includes methods, which was actually a trick to fool search engines so that algorithm show the website in search engine result pages (SERPs). Google and major search engines did not recommend the technics, which were used by black hat search engine optimizers. Hence Google bans this black hat SEO technic.

We at Evergrow solutions- the Search Engine Optimization company in Mumbai India use the method recommended by Google.

The best practices for SEO process includes two major methods called

a) On page Optimization
b) Off page Optimization

a) On page Optimization - The term itself says optimization on page which means the measures which can be taken within the website to improve the website ranking in search engine results. These measures can be anything like change in website content, making website more user friendly or anything else which can be helpful to improve website ranking.

b) Off Page Optimization is the set of technics which can be done to improve the website ranking. These technics need not to do on website, however these can be implemented off the website.

Off page optimization activities include;